Survey: TV Showrunners Lack Resources to Invest in Second Screen Engagement

Interviews with 19 Hollywood EPs, including Vince Gilligan and Damon Lindelof, indicate they see online and mobile companion content as a way to draw viewers to TV shows and make them more loyal. MIAMI BEACH -- A new survey of 19 TV producers and showrunners shows that there is excitement for opportunities provided by having viewers use a second screen while watching their favorite shows -- but primarily as a tool to drive viewers back to the content on their TVs. That is among the findings in t...